Abu Odeh Bros. Company
A Leading Food Manufacturing and Distribution Company
Established in 1997 on solid foundations, Abu Odeh Bros. Company has grown into a specialized manufacturer and distributor of a diverse range of food products. Through perseverance, dedication, and an unwavering commitment to quality, the company has strengthened its position as a leading player in local, regional, and global markets.
A major milestone in the company’s journey was the registration of the “Elbasha” brand, which has become synonymous with quality and excellence in legumes, nuts, and staple food products. In addition to “Elbasha”, the company’s portfolio includes renowned brands such as Mandi Rice, Premium Indian Basmati Rice, Rozrize High-Quality Medium-Grain Rice, Seraj, Plantation, and Kangaroo, among others. Furthermore, the company offers the “Kinza” brand of soft drinks in the Jordanian market, reflecting its commitment to providing diverse and high-quality products that meet consumer needs.
Abu Odeh Bros. takes pride in its state-of-the-art industrial and logistics facilities, extensive distribution fleet, and highly skilled professional team. Committed to the highest standards of quality and food safety, the company has earned prestigious international certifications, including ISO 9001, HACCP, and ISO 22000, underscoring its excellence in food quality and safety.
The journey of Abu Odeh Bros. is a story of success and distinction, built on transparency, integrity, hard work, and a clear vision. This journey has been crowned with prestigious awards, most notably the King Abdullah II Award for Excellence, in addition to royal recognition for its active role in supporting the national economy and developing the private sector in the Hashemite Kingdom of Jordan.
Today, the company continues its commitment to innovation and excellence, further expanding its presence in international markets by exporting its premium products to the Gulf, Europe, Canada, and the United States.
Abu Odeh Bros. is not just a company; it is a legacy of success passed down through generations, embodied in excellence, trust, and leadership.
When I was first assigned to become the CEO of Abu Odeh Bros. Company, I knew I had a huge family conglomerate to build on its growth. I became at the helm of such a great company; a company established in continuation to my father’s business that began in 1978. I started with a vision to lead the market with quality food products.
Like in any healthy family, our business operates at its best when we responsibly hold one another. That’s how we grew and showed difference in the way we conducted our business. Today, we are striving to raise the world’s expectations for how much good food can change lives. Our commitment to excellence and going the extra mile to deliver clients’ satisfaction are our key qualities that put us ahead of competition.
I’m proud to lead a company where we’re encouraged to be honest, operate with integrity and bond like one family. Our goal is to become a trusted and healthy part of each family’s daily life, serve better value for clients and achieve better results for the company.
CEO
Mohammed Abu Odeh
To grow partnerships, founded on trust, earned through consistent delivery of high quality productsaimed
at raising the quality of consumers’ lives.
To become the most prominent, globally-recognized food company that leads by excellent service, premium quality
and broader ranges of products
• Integrity: we perform with transparency
• Commitment: we keep our words
• Quality: quality standards are non-negotiable
• Excellence: we give our best
• Customer-centric: customers always come first
• Believing in People: our people are our strength
DELIVERING EXCELLENCE IN EVERY STEP
Food brands in local & global markets
Vehicles ensuring smooth distribution
Skilled employees driving success
Advanced factory & warehouses